Where Corporate Meets Character  | Traditionally corporate brand identities are conservative and sterile. Color palettes tend to stay within the blue, yellow and green family. We chose to re-imagine corporate through the lens of vibrant, expressive black culture across the African Diaspora. We drew inspiration from the contemporary Black Dandy aesthetic as well as other West African fashions. We also integrated the right balance of abstract, avant-grade and realism to steer Blavity, Inc.’s identity to be more abstracted and aspirational.

Mixed media artists like Willian Santiago and Neil Krug were muses to our bold and textured graphic elements. We sought to layer stylized portraits of beautiful people with vivid colors and high contrast. Furthermore we focused the brand voice to be direct yet approachable, positioning it as authoritative while encouraging transparency. What if.

Context & Scope

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

Context & Scope

Avenir Light is a clean and stylish font favored by designers. It's easy on the eyes and a great go to font for titles, paragraphs & more.

The Ask

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I'm a paragraph. To update me, go to the Data Manager. The Data Manager...

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